ADVOCATING FOR IMAGE RIGHT PROTECTION THROUGH THE LENS OF HISTORY

Abstract

With the emergence of the digital and hi-tech age, image right which embodies the legal, ethical, and practical aspects of one's likeness and visual representations has become very topical in recent times. This article undertakes an overview of the historical background and origin of image right protection. It delves into the evolution of image right from its early roots to contemporary times; examining landmark legal cases, ethical considerations, and shifting societal norms. The analysis underscores the fundamental need for understanding the historical precedents that have shaped image right protection and informed the current legal framework. The article further discusses useful insights into the future of image rights. The article employs a doctrinal research methodology in its analysis. It concludes with recommendations such as the need to recognise image rights as a special class of rights deserving of protection like other fundamental rights.